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Two Denver-Area PR Veterans Team Up To Serve Cannabis Industry
DENVER, January 26, 2015 – Two Denver-area public relations veterans have teamed up to provide communication services for the rapidly growing legalized cannabis industry. They are Peter Kowalchuk, most recently of Republic Airways Holdings and Frontier Airlines, and former Rocky Mountain News Reporter Jerry Brown, who also was a member of the corporate PR staff of U S WEST for many years. Their new firm is SativaCOMM, LLC. (www.SativaCOMM.com). “With legalization, Colorado’s cannabis industry came out from the shadows and into the limelight,” Kowalchuk said. “Ironically that makes it more challenging, not less, for cannabis professionals to tell their stories. Our goal is to help growers, sellers and others in this exciting new industry tell their story and tell it well.” “We’ve been impressed with the expertise and integrity of the people in Colorado’s cannabis industry,” Brown said. “We’re looking forward to working with the many dedicated professionals who are building this exciting and interesting new industry.” Kowalchuk is a 30-plus-year PR and communication veteran who has worked with small start-ups and large global corporations – low-tech, hi-tech and everything in between. He co-founded and managed a database marketing and demand-generation business for eight years. He managed marketing and branding programs in many different industries and received the coveted Diamond Echo Award from the Direct Marketing Association for the best direct marketing campaign of the year, selected from more than 13,000 global entries. He’s created and implemented media and crisis communication plans for both large and small companies, including Fortune 50 companies Martin Marietta and United Technologies. Brown was assignment editor of AP’s Washington Bureau during Watergate; spent five years as a reporter for the Rocky Mountain News in Denver and also worked for the U.S. Information agency and daily newspapers in Little Rock and Fort Worth. Brown was a member of the corporate PR staff of U S WEST, one of the Baby Bells created by the breakup of the Bell Telephone System. During 17 years at U S WEST, he was chief speechwriter for two company presidents and also focused on media relations, crisis communication and marketing communication. He’s a member of the South Metro Denver and Lone Tree Chambers of Commerce and the board of directors of the Public Relations Society of America’s Colorado Chapter. Contacts: Jerry Brown, 303.594.8016, jerry@SativaCOMM.com Peter Kowalchuk, 303.618.1228, peter@SativaCOMM.com
YourHub Post on SativaCOMM
YourHub has posted an article on SativaCOMM’s announcement to provide public relations consulting services to the cannabis industry: http://yourhub.denverpost.com/blog/2015/01/two-denver-area-pr-veterans-team-up-to-serve-cannabis-industry/80297/.